Four Key Trends We’ll Cover at Our Upcoming NewCo Event: An Interview with...
We are excited to be participating in the NewCo tour and welcome folks into our offices to share a deeper look into who we are, what we practice and our philosophy. Bob will be sharing insights on...
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More on Technology’s Role in Communications in 2015
In my earlier post on the topic, I discussed using technology to stay connected to reporters. It’s pretty common these days for brands to make communications team members responsible for producing...
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Avoid the Pitfalls of Internal Collaboration Platforms: A Road Map to Success
A growing number of companies across the world are working to implement internal communications platforms to facilitate employee collaboration. According to research from Gartner, by 2016, 50 percent...
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Save the Date for the PreCommerce Summit in London!
The W2O Group PreCommerce Summit London 2015 on Monday 14 September in London’s City Hall will focus on how we live, work and create in the digital world, and the challenges of the generational...
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Lessons Learned from 10 Days in London
Something about changing one’s environment — whether it be in a different city, state or country — always has a way of impacting perspective. It could be the architecture, the food, the temperature,...
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How social has changed the way I… work
I was recently asked if social media impacts the way I live because it is what I “do” for a living, or if what I do for a living influences how closely I pay attention to the impact of social media on...
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Millennials Unplugged: The Power of Social Media
When we look at millennial habits, social networks have become a remarkably important part the Millennials’ digital life. We all know “The Facebook” first started as a community platform for college...
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Audiences, Audiences, Audiences
Wow, it’s been a little over 90 days since we joined the W2O family. For any company that is getting assimilated, one of the keys to success is observing the organization and figuring out how you fit...
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Social Media’s Impact on Communications and Marketing
If you’ve been in a communications role for a decade or more, chances are you have lots of experience in traditional comms. In recent years, there’s no question that social media has had a significant...
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3 Ways Twitter’s New Direct Message Impacts The Media Landscape
Twitter’s milestones over the past nine years are nothing short of remarkable. Now Twitter can add another feather to brag about, again changing up the media landscape. You’ve likely heard (from a...
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Is “G” Really For Google?
Did Google Alphabet remember to google the letter “G” before they said, “G is for Google”? We here at W2O Group are all about data mining and sometimes all that requires is the simplest of questions...
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How to Reach a Teen Audience: YouTube Personalities
Nash Grier and one of his 31M fans If reality TV has redefined the concept of celebrity, social media has taken it to a whole new level. A recent survey found that 8 out of the 10 celebrities that...
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How to Reach a Teen Audience: YouTube Personalities
Nash Grier and one of his 31M fans If reality TV has redefined the concept of celebrity, social media has taken it to a whole new level. A recent survey found that 8 out of the 10 celebrities that...
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Altmetrics and the Eyes on Your Data
Determining the impact of a fresh manuscript delivered to inquisitive audiences is an elusive pursuit, and difficult to quantify. Traditional methods consider the impact factor of the journal in which...
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Telling stories: A newsroom approach to social media
Social media is my quickest way to discover my world daily. I use it as an aggregator for work-related knowledge, client monitoring, traditional news, my personal interests for everything from tech to...
View ArticleImagine the Possibilities: Taking the Leap into Social Media Engagement
In the past six years, I can count on one hand — one finger, actually — the number of times I’ve attended a conference and not been an active participant in the Twitter conversation onsite. It was...
View ArticleDigital is always better
As a marketing analyst, my day is governed by digital media. My nights are equally dictated, as I am guilty of sleeping next to my phone, just like 83% of other Millennials. Tech-dependant as we are,...
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Analytics: A Peek at What’s Next!
It is, by now, hackneyed to say that we live in the age of data and that businesses are reacting accordingly. Nonetheless, the adoption and intensity with which data is implemented continues to grow....
View ArticleLondon PreCommerce Summit – How we live, work and create in the digital world
We are living in a time where we are ‘always on’ with multiple devices providing us with information but also distracting us and exhausting our time. Technology has become a natural part of our daily...
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The Impact of Digital on UNICEF’s Emergency Response
“For us, emergencies are digital” says Anita Yuen, Global Head of Digital Fundraising at UNICEF. The ability to use digital technology has revolutionised UNICEF’s response to humanitarian emergencies....
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“Change Before You Have To” – Bob Pearson at the W2O PreCommerce Summit
With this quote by Jack Welch, Bob Pearson finished his talk at the W2O PreCommerce Summit in London today. The President and Chief Innovation Officer at W2O Group, encouraged the audience to remain...
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Millennials Unplugged: The Facebook and ARF Sessions
Yesterday morning I had the pleasure of sitting in on a panel titled, Millennials Unplugged: What Are We Learning from Millennials? Moderated by my colleague, Bob Pearson, the panel was part of an...
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What Altmetrics Can Do, Where Else Might It Lead?
As described in a previous post, Altmetrics is an emerging measure of audience engagement for an individual piece of media as it traverses the internet. While this attention can be representative of...
View ArticleIt’s Almost SXSW Time… and W2O Group Has Some Amazing Events
It is that time of year again… South by Southwest (SXSW). Once again, our company will be hosting some awesome events leading up to (and slightly overlapping with) SXSW Interactive. For those not...
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Meet our SXW2O Speakers: Brian Solis, Author & Principal Analyst, Altimeter
As I mentioned in my kickoff post, we will host a series of blog interviews over the next two weeks with speakers from our upcoming PreCommerce Summit (March 10) and Movers & Shapers Summit (March...
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Oblivious – Four Employee Behaviors You’re Not Seeing That Are Changing...
In the daily race to disseminate content, populating internal channels and sources with information meant to inform and motivate people to improve performance, communications professionals often fail...
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Today’s Workplace: Are You Ready for It?
Organizations are struggling to manage and communicate with an employee base whose needs and expectations far exceed its capacity and capability The global work environment has been changing for...
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PharmaToons: The FDA Ponders Animation
At W2O, we pay a lot of attention to the ads we see, and this is particularly true in the pharmaceutical space. We watch the Super Bowl like everybody else, sure, but between quarters, we find our...
View ArticlePodcast Interview on Storytizing — Bob Pearson and David Pembroke
I was recently interviewed by David Pembroke, leader of the contentgroup, based in Australia, about Storytizing and what it means for the public sector. My thoughts, of course, apply to both public...
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Analytics, Insights and Outcomes: Tales from the Newhouse School of Public...
This past weekend, I had the privilege of presenting to a class of Masters Students at Syracuse’s Newhouse School of Public Communications. These students are completing their degree virtually which in...
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